Does It Make Sense To Hire A Local SEO Expert?
When you’re running a business, you know that you need search engine optimization done. In its modern incarnation, search engine optimization means someone handling the technical aspects of your website, someone trying to drum up backlinks, and someone handling content creation. It’s rare to find someone that can handle two of those tasks, much less three, so hiring an SEO expert or vendor is a smart move. The industry has gotten to the point that hiring out the work is not only cheaper than doing it in-house but often more effective.
The next question then becomes, does it make sense to hire a local SEO expert? Interestingly enough, this question can be interpreted two different ways. Are you thinking about hiring someone who specializes in local SEO? Or are you considering hiring an SEO expert that is local to your company’s headquarters?
If you’re considering someone who is physically local, there are advantages. Visiting with your SEO expert in-person becomes possible, as he or she can come to your location, or you can possibly visit them in their office. If you prefer direct human contact in important business matters, this makes a lot of sense.
On the other hand, it’s also not necessary. Many SEO experts are available and can help you out from wherever they are, be it another city or even another state. For example, West Gray SEO in The Woodlands can be used to rank a plumber in Dallas, TX. You might not want to jump too many time zones away, since that can make online meetings and conference calls tricky to schedule, though.
If on the other hand, you’re looking for an SEO expert that has expertise in local SEO, then it depends on what kind of business you run. If you have physical locations that serve specific communities, or your products or services only cover a certain geographical area, then you definitely need a local SEO expert.
A professional dedicated to local SEO does not just get your website ranked for keywords and phrases entered from users all over the world. Rather, he or she focuses on search queries that have your community or neighborhood name attached, or they make sure that your business and website are featured prominently for anyone searching close to your location.
Consider how many people have smartphones with Internet everywhere now, and then think about how often they use them when looking up places to eat, shop, or do specific kinds of business. Roughly half of Internet traffic is now on mobile devices, and this is exactly what you need to be catering to so they find you and walk through your doors.
Of course, the best of both these worlds is finding an SEO expert is who is both proficient in local search engine optimization and is also physically local to your office or business. That way, you can meet them face to face when you want or need to, and they also have the skill set and knowledge your business needs to succeed in expanding its base of clients.